The Thai Spa formula goes beyond service excellence. Thai Spas embody a rich healing tradition based on herbal and holistic remedies, generations of folk wisdom and centuries-old healing techniques. Many of the healing and well-being therapies featured on the contemporary Thai Spa menu have been adopted and adapted from such practices.

Natural healing is based on the power of indigenous herbs and plants, which are used to restore balance and rejuvenate the mind, body and spirit. A variety of other healing techniques are employed, such as meditative practices, which reflect deep-rooted Buddhist influences. The act of performing traditional Thai Massage, for instance, is considered an act of compassion in which the healer (or therapist) practices the physical application of metta (loving kindness) and bestows a healing touch in the spirit of giving. The Thai Spa experience directly exposes guests to the best that Thai culture has to offer.

THE FUTURE OF THAI SPAS

Many analysts predict that hotel and golf industries will lead the future growth of the spa sector; many luxury resorts and courses will be adding spa facilities and offering in-house lines of spa services and products to keep pace with consumer expectations. International spa operators are looking to Thai Spa concepts as they launch or expand their ventures.

Recognizing the growth of overseas demand, the members of the Thai Spa Operators Association (TSOA) have begun implementing major initiatives involving spa HR development, designing and promoting various spa training courses with comprehensive curricula to produce qualified spa management and personnel to support the local and international spa industry.

INTEGRATING GOLF WITH THAI SPAS

Golf and spa go well together, and the complementary effect of these activities when housed under one roof is truly astounding. Today, consumers are more affluent and knowledgeable, which has brought about a better understanding of the importance of holistic approaches to attain healthier lifestyles. Individuals are seeking alternative ways to integrate health-related activities for more wholesome and complete experiences whenever possible.

Golf and spa were once considered the domains of the rich and famous. Yet, today these activities have become healthy lifestyle pursuits that are readily accepted and accessible to people from all walks of life. However, finding this combination under one roof is still rare. With the growing demand for more satisfying experiences for golfers and their families, these industries are naturally gravitating towards one another.

Currently, spouses who do not play golf often stay home during the weekend or are limited to the minimal activities offered at the clubhouse; clearly, these spouses will welcome spa activities to enhance their experiences. Adding spa venues to golf courses will offer a totally new dimension to golfers who appreciate a more complete experience. Furthermore, providing a spa outlet in conjunction with a golf course will make the facility a choice destination for the entire family.

From a golf course owner’s perspective, responding to changing lifestyles through repositioning and image building will increase customer loyalty and, most importantly, a properly managed spa translates to serious revenue. Considering the growing demands and expectations of consumers and the value-added advantages of spas, it is common business sense for golf courses to incorporate spas into their existing operations.

The Thai Spa Operators Association, with the support of the Department of Export Promotion of Thailand’s Ministry of Commerce, has organized a Thai pavilion to emphasize ‘Thai Spas as a New Business Opportunity’ at the 8th China (Beijing) International Golf Incentive Resort & Spa Show held from 14-16 April 2006 at the National Agricultural Exhibition Center (Beijing).

The TSOA will feature demonstrations of various Thai spa therapies, and professional spa consultants will be available for consultation by appointment.