 |
 Health tourism, a novel concept, is Thailand’s 'rising star'. The Royal
Thai Government sees vast potential in fast-tracking the development of
Thailand's healthcare and health-related services. The mission,
spearheaded by the Ministry of Public Health and the Ministry of
Commerce, aims to firmly establish Thailand's leadership position on
three fronts – as Health Tourism Hub of Asia, Wellness Capital of Asia,
and Thai Herbs for Health.
SPA CAPITAL
Thailand's spa sector has witnessed phenomenal growth. A study undertaken by Intelligent Spas reports a growth of 64% for the period 2000-2002. Between June 2001 - June 2002, some 230 Thai spa operators attracted a total of 3.3 million spa users, out of which 2.5 million, or 79 per cent of the country's total spa clientele, were overseas spa patrons contributing a total of US$85 million to Thailand's foreign exchange earnings – yet another clear vote of confidence for Thai spas. In 2004, Thai spas continued to register strong growth. They generated 5.3 billion baht in revenue, exceeding the original target by nearly ten per cent. The 2005 revenue target is 6.7 billion baht, an increase of 26 per cent.
"Thailand is now perceived as the Spa Capital of Asia, probably because we have as many as 450 spa centers throughout the country,” says Apichai Jearadisak, president of the Thai Spa Association.
“Our spa experience is famous for four distinctive charms,” he explains. “Firstly, our spa practitioners are naturally service-minded, pleasant and always smiling. Secondly, most of our spa venues are designed with unique Thai characteristics intrinsically appreciated by foreigners. Thirdly, Thai massaging techniques are world famous. And last, but not least, exotic spa products such as massage balls or Thai herbs, truly open a whole new experience for foreign customers.”
|
|
|
|
 Spa sensation, Thailand's rise to Spa Capital of Asia
 Beginning of Thailand's Spa
Aqua Culture
Massage
Thai Spa Cuisine
|
|
